Where can I get help for a gambling problem?

In the US, call or text the National Problem Gambling Helpline at 1-800-MY-RESET (1-800-697-3738), free, confidential and 24/7. In the UK, call GamCare's National Gambling Helpline on 0808 8020 133. It is okay to reach out even if you are not in crisis.

Responsible gambling

We market it responsiblyor not at all.

Q: Is casino clipping responsible and compliant?

It is built to be. Clipping is organic creator content, not a paid gambling ad, and every clip is reviewed before it posts against the strictest reading of published rules: age-gated 18+/21+, no youth appeal, no risk-free framing, and run only in legal markets. Since 1 September 2025 the UK CAP Code formally covers creator and affiliate content, and we already worked to that standard.

Q: How does a marketing agency handle responsible gambling?

We are not an operator, so we do not run player tools like deposit limits or self-exclusion. Our job is responsible marketing: every clip is checked pre-publish for responsible-gambling messaging and age-gating, placed only where the audience is overwhelmingly of legal age, and geo-targeted to permitted markets. We also signpost help resources on the page.

Q: What age does gambling marketing have to target?

Adults only, 18+ or 21+ depending on the jurisdiction. Under the AGA Responsible Marketing Code, featured creators must be 21 or older, and ads should run only where at least 73.6% of the audience is of legal age. We treat that as a floor, not a target, and never knowingly market to anyone underage.

Q: Do you run gambling clips to minors or in banned areas?

No. Content is age-gated and never aimed at minors, and reach is geo-targeted to markets where the model is legal and gambling marketing is permitted. Banned jurisdictions are excluded, and exclusion lists are updated as the rules change.

Lumina is a marketing agency, not a casino. That means one job on this page: making sure every clip we run is built to the strictest reading of responsible-marketing rules — and that anyone who needs help can find it fast.

18+ / 21+ only Legal markets only Help is one tap away

Our standards

The bar every clip clears.

We hold every clip to the strictest reading of published responsible-marketing rules — not a checkbox, a floor.

Age-gated, 18+/21+

Never aimed at minors, and the creators we feature are 21 or older.AGA Responsible Marketing Code

Placed above the legal-age line

Clips run only where the audience is overwhelmingly of legal age — the code’s ≥73.6% legal-age floor, treated as a minimum.AGA · US Census placement rule

No youth appeal

No youth-culture influencers, no athletes with big under-18 followings, no cartoon or “fun-for-kids” cues.UK CAP “strong appeal” rule

No “risk-free / easy money”

No “guaranteed win,” “solves money problems,” or chasing-losses framing — banned outright.AGA Responsible Marketing Code

Responsible-play messaging surfaced

RG messaging and helpline where practical; sweeps clips carry “no purchase necessary.”Reviewed pre-publish

Legal markets only

Geo-targeted to permitted states and countries; banned jurisdictions excluded, self-exclusion and platform rules respected.Geo-verified per campaign

Since 1 September 2025, the UK CAP Code covers non-paid marketing too — so creator clips and affiliate content are formally in scope. We already worked this way; now it’s the rule.

This isn’t legal advice — responsible-marketing rules vary by jurisdiction and change over time. Operators should confirm requirements with their own counsel.

Getting help

If gambling stops being fun, get support.

Free, confidential and available around the clock — you don’t have to be in crisis to reach out.

United States · National Problem Gambling Helpline 1-800-MY-RESET

1-800-697-3738 · 24/7 · free & confidential

Call Text Chat

More US support

Helpline — 1-800-522-4700The long-running national access point, still active 24/7. NCPGNational Council on Problem Gambling — treatment finder & resources. Gamblers AnonymousFree peer-support meetings, in person and online.

UK & global

GamCare — 0808 8020 133UK National Gambling Helpline, free & 24/7. BeGambleAwareAdvice, tools and treatment signposting. GAMSTOPFree UK self-exclusion from licensed sites. GambanSoftware that blocks gambling across your devices. Gambling TherapyFree global online support, multiple languages.

Questions

Responsible marketing, answered.

It’s built to be. Clipping is organic creator content, not a paid gambling ad, and every clip is reviewed before it posts against the strictest reading of published rules — age-gated 18+/21+, no youth appeal, no “risk-free” framing, and run only in legal markets. Since 1 September 2025 the UK CAP Code formally covers creator and affiliate content, and we already worked to that standard.

We’re not an operator, so we don’t run player tools like deposit limits or self-exclusion. Our job is responsible marketing: every clip is checked pre-publish for responsible-gambling messaging and age-gating, placed only where the audience is overwhelmingly of legal age, and geo-targeted to permitted markets. We also signpost help resources on this page.

Adults only — 18+ or 21+ depending on the jurisdiction. Under the AGA Responsible Marketing Code, featured creators must be 21 or older, and ads should run only where at least 73.6% of the audience is of legal age. We treat that as a floor, not a target, and never knowingly market to anyone underage.

In the US, call or text the National Problem Gambling Helpline at 1-800-MY-RESET (1-800-697-3738) — free, confidential, 24/7. In the UK, call GamCare’s National Gambling Helpline on 0808 8020 133. It’s okay to reach out even if you’re not in crisis — more resources are listed above.

No. Content is age-gated and never aimed at minors, and reach is geo-targeted to markets where the model is legal and gambling marketing is permitted. Banned jurisdictions are excluded, and we update our exclusion lists as the rules change.

Questions about how we keep campaigns compliant?

Book a strategy call

The bottom line

Compliant reach,by default.

Every clip is reviewed, age-gated and geo-targeted before it goes live — so your growth is the kind you never have to defend. Book a call and we’ll map a responsible campaign for your brand.